The most important thing in a website design is to ensure that it does what it was designed to do. Many new webmasters feel the need to entertain their visitor by adding expensive, fancy flash works that can actually hamper the optimal performance of their site.
The following are good website design pointers you should consider whenever you create a site.
1) Wherever possible, avoid the inclusion of a splash page
The first pages of a website that consists of dazzling fancy displays are the splash pages. These pages use elaborate designs created with the purpose to entertain the visitor with fancy animations, brilliant photos and include welcoming words such as ‘hello’ ‘welcome’ or ‘click here to enter our website’. These pages act as a good to lure visitors attention away from the real mission of your website. This fanciful addition only serves to confuse the visitor who will likely leave your website immediately if loading time takes too long.
2) Reduce the number of banners on your site
Some sites have a number of these advertising banners displayed around the page but the most prominent place is at the top. Even the newbie to the internet have trained themselves to ignore banner ads so placing them would only waste precious real estate space.
The right way to use the space is to add contents that are engaging and informative and add your affiliate links into them so that they would feel natural instead of sounding like and advertisement.
3) Try to make it as easy as possible to navigate
Navigation must be simple so that even a small child can use. Leave out any form of complicated menu that is flash based or the use of multi-tiered menu: they only add to complicate the layout. When navigation becomes hard and frustrating, they will leave your site for good and you will probably never get them back. Your website design should include the construction a sitemap that will make it easy for them to find what they want.
4) There needs to be a clear indicator where the user is on the website
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment.
This way, they can easily navigate the exact section they want.
When each link that has been visited is marked in some way form the ones that are fresh, visitors can easily know which is fresh and which is fresh and which is not. Any type of confusion drives your visitors away.
5) The use of audio can hamper your goals
To make your visitors stay longer, avoid the use of excessive music. The sounds when added can enhance an experience, but when played over and over gain it can start to be irritating. It may be a cool thing to include some music but do give your users some form of control such as muting ability or volume control.
If you use all these tricks of website design effectively, you will in time that your visitors will likely return again and again to your site.
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