A good aesthetic appeal can never make up for a lack in performance where your website design is concerned. Many common mistakes are made by amateur and professional designers who believe their visitors require an entertaining visual and audio experience when that isn’t the case at all.
There are five website design rules you can follow to help you build that optimal performance website that rocks.
1) Avoid the temptation to use splash pages
The first pages of a website that consists of dazzling fancy displays are the splash pages. These pages use elaborate designs created with the purpose to entertain the visitor with fancy animations, brilliant photos and include welcoming words such as ‘hello’ ‘welcome’ or ‘click here to enter our website’. These pages act as a good to lure visitors attention away from the real mission of your website. The most important thing is not to allow any room for users to think about leaving your site, and this is almost impossible if you are using fancy splash pages with slow loading times.
2) No excessive banner advertisements
Normally you will find these at the top of the web page where they will be advertising something (not always related to the site) but sometimes they will be elsewhere on the page as well. Blatant ads such as banners tend to be regarded as being less credible and it is a total waste of website space Web surfers tend to ignore such banner ads so adding them would only mean a waste of virtual real estate space. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being coerced.
3) All navigational systems should be easy
Keep navigation simple so that the youngest user can use it. It is good to leave out any fancy flash menus or even multi-tiered drop down menus, they only serve to make navigating the site harder. There are so many websites competing for attention, if your menus make it difficult for them, they will leave. Have a sitemap added to the website design to help them find what they are looking for.
4) Make it clear where the user is at the moment
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily.
When each link that has been visited is marked in some way form the ones that are fresh, visitors can easily know which is fresh and which is fresh and which is not. Don’t confuse your visitors because confusion means they will leave!
5) If possible, do not use any form of audio files
If you wish for your visitors to stay long enough to read the contents, do not loop your music file in a way that irritates. A sound file should not be played continuously it can be irritating on the user. Using audios may not always be a good idea, if you have to include them be sure to allow for some form of user control such as volume or muting ability. When you use all this website design information, you will find that your visitors will return again and again to your site.
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